The Shaquille O'Neal show arrives in Cleveland

Shaquille O'Neal and his oversized persona debuted in Cleveland on Thursday with a stated goal for next season. His friend LeBron James craves a championship, and O'Neal is here to serve.

Shaquille O'Neal and his oversized personal debuted in Cleveland on Thursday with a  stated goal for next season.

The 15-time All-Star center with four NBA titles was bedecked in a black suit, pink shirt and pink tie for an introductory news conference that might as well have been billed The Shaq Show.

Acquired last week in a blockbuster trade with the Phoenix Suns, O'Neal was welcomed by a team that believes he can bring this title-thirsty region its first major pro sports crown in 45 years.