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Tri-Star Movie & TV

2009-07-29 15:32 BJT

Tri-Star Movie & TV is willing to establish cooperative relationship with counterparts in the advertising industry and create win-win situations by providing all-round professional service for our clients. We strive for the glorious future of China’s advertising industry.

--Mr. Li Xinguang

About Us

Established in 1993, Tri-Star Movie & TV is a media and culture corporation excelling in providing comprehensive advertising agency service. The company has a complete service-providing system and a mature organizational structure, providing all-round advertising service for clients both at home and abroad concerning market survey, marketing strategies, creative design, production execution, media planning and media placement. We are the sole agency for many advantageous periods of the advertising time of CCTV programs, such as the newly-launched, big interactive talk show, Ourselves, on CCTV-1, the one-minute commercial air time after the Night News on CCTV-1 and the prime comedy show, Happy China, on CCTV-3.

Our Major Achievements

In 1995, Tri-Star Movie & TV Exchange Center began to represent Qinchi Winery participating in CCTV prime commercial air time bidding and won for Qinchi the title of the Bidding King of 1995 and 1996, becoming the second advertising agency who helped its clients win the title of the Bidding King of CCTV commercial air time. The rise of the Qinchi brand set an excellent model for enterprises taking advantage of the prime commercial time of CCTV. Since then, numerous enterprises both from at home and abroad began to compete for being the Bidding King of CCTV commercial air time. As a result, the volume of CCTV commercial air time bidding project has been increasing year by year, thus creating a win-win cooperative situation between the enterprises and the media.

In 1994, the president of D&J Investment Company (our client) had the honor to meet with Mr. Li Peng, Premier of China at that time. During his visit in China; in 1998, the chairman of Glaxo Welcome (our client) was received by Mr. Jiang Zemin, President of China at that time; in 1999, clients represented by Tri-Star Movie & TV successfully got the sponsorship for China’s male volleyball team and female volleyball team; up to 2007, we had successfully held 7 CCTV Model Contests—the contest, under the excellent operation of Tri-Star Movie & TV, has become an authoritative event for youthful inspiration, fashion leading and dream pursuing in China’s fashion circle.

In the field of media agency, we have also reaped a lot, including CCTV Advertising Management Special Awards in 1999 and 2000 and Phoenix TV Prime Awards for Advertising Agencies from 1996 to 2000. And we have been ranked as one of CCTV Top 10 Advertising Agencies for 12 times in 1994, 1995, 1996, 1998, 2001, 2002, 2003, 2004, 2005, 2006, 2007 and 2008. In addition, Tri-Star Movie & TV is known among advertising agencies of CCTV for its integrity and trustworthiness by achieving very stable performances—it has won bids for consecutive 14 years and fully accomplished every bid—never giving up or leaving any bid unfulfilled.