Virtual reality: A new world awaits

BEIJING, July 30 -- Virtual reality is no longer a concept of the future, innovative 3-D technology can now transform a desktop computer into an interactive world of adventure, fashion, fun and entertainment.

Inside a virtual showroom. (Photo: GlobalTimes.cn)

Using the Internet as an entry platform, the new technology is blurring the lines of the real and virtual worlds.

In contrast to a traditional two-dimensional interface, the 3-D environment provides a completely immersive and highly social world, enabling access to people and places that would be virtually impossible in the real world.

Through the use to avatars, a virtual replica of yourself, or whoever you want to be, life can literally take on new dimensions in cyberspace.

Shopping online is not such a new world to most people, but the 3-D experience is completely different. Via avatars, shoppers can pick up, try on and test out products in virtual shopping centers. The avatar, set with real-life measurements, can fit a new pair of jeans, get a trendy haircut and see if certain accessories suit.

Avatars can also join with like-minded people as they travel, take on adventures and socialize.

From a retailer's point of view, interactive 3-D experiences allow them to precisely gauge consumer demand via instant feedback and requests.