Special Advertising Tendering Program for Summer Feast “Elite Challenge”

In the midsummer of 2009, CCTV-3 launched special edition and arrangement for “Summer Feast”. As a part of “Summer Feast”, “Elite Challenge” will make a grand debut in early August.

[Broadcasting arrangements for program]:

On August 3-6 and August 8, 2009, CCTV-3 will broadcast one episode at 19:30 each night, with a total of 5 episodes and each duration of 100 minutes

(In case of adjustment for this program, specific broadcast arrangements shall subject to program parade on China TV Guide.)

[Returns for specially-engaged ads]:

(A) Return for publicity trailer ads

Publicity trailer + five-second specially-engaged standard version:

1) Production of publicity trailer for programs, and five-second specially-engaged standard version will be broadcast after publicity trailer.

2) Five-second specially-engaged standard version: It will last for five seconds and show the name and logo of specially-engaged company with dub: ““Elite Challenge” is specially sponsored by × × × (company name) for special broadcast” (oral broadcast words can be determined by consultation).

3) Broadcasting arrangements for publicity trailer + five-second specially-engaged standard version:

From July 27, 2009 to August 8, CCTV-3 will make rolling broadcasting every day, with the frequency of an average of 3 times/day and a total of 39 broadcasting episodes.

(B) Return for ads in program

1. Five-second specially-engaged standard version + 15-second enterprise ad:

1) Five-second special standard version: It will last for five seconds and show the name and logo of specially-engaged company with dub: ““Elite Challenge” is specially sponsored by × × × (company name) for special broadcasting” (oral broadcast words can be determined by consultation).

2) 15-second enterprise ad: It will follow with five-second specially-engaged standard version.

3) Broadcasting arrangements for five-second specially-engaged standard version + 15-second enterprise ad:

Before the start of a program, they will be broadcast at count-down first position; 1 time/episode with a total of 5 times;

During the program, they will be broadcast at count-up first position in commercial break; 1 time/episode with a total of 5 times;

2. Acknowledgement in tail leader:

When rolling staff table in the end of program, “Acknowledgment for × × ×(company name) for special broadcasting. Corporate logo can be shown; 1 time/episode with a total of 5 times.

[Pricing for specially-engaged ad: RMB1.62 million]