Homepage > News > Sports > 

Spanish league seeks to attract more Asian audience

2009-09-25 16:23 BJT

MADRID, Sept. 24 (Xinhua) -- General director of the Spanish Professional Soccer League (LFP) Francisco Roca said on Thursday that they are considering to play this year some soccer matches of the league at midday to have more Asian TV audience.

Local sports press said that the LFP is mainly interested on attracting more Chinese audience.

During a work table about Spanish soccer future and promotion in China, hosted in Guangzhou, south of China, Roca said that "the main measure in short term is to have matches played at a time when it is possible to have a more massive Chinese audience."

"During this season we can begin having matches in Spain at 15:00 in China it would be 21:00 or 22:00, at prime time TV," Roca said.

The teams from the Spanish league, mainly Real Madrid and Barcelona are known in China, despite their popularity is less than the one of the English League clubs.

Real Madrid's president Florentino Perez few months ago had suggested playing the matches at midday in Spain in order to boost the audience potential to 1.8 billion people.

Roca added that what they aim "is to seek a time to make possible a more massive audience in China."

Editor: Du Xiaodan | Source: Xinhua