Singapore develops new tourism roadmap

Singapore is developing a new tourism roadmap called Tourism Compass 2020, the Singapore Tourism Board (STB) said on Monday.

Tourism Compass 2020 will be an enhancement of Tourism 2015, a tourism blueprint launched in 2005 with a vision to become Asia's leading meetings, incentives, conventions and exhibition city, leisure destination, and services center. It targeted to achieve 30 billion Singapore dollars (20.98 billion U.S. dollars) in tourism receipts and 17 million visitor arrivals to Singapore by 2015.

However, STB said that Singapore landscape has undergone a dynamic change in the last four years, and a dramatically different Singapore skyline will emerge over the next few years as the Integrated Resorts, the Gardens by the Bay project and the international Cruise Terminal come on stream.

Five taskforces have also been set up to map out tourism strategies specifically pertaining to the areas of business, enrichment, lifestyle, marketing, and travel and hospitality. Each taskforce is supported by members of various backgrounds from the private and public sectors who provide valuable insights and perspectives.