Cartoon "The King of Milu Deer" raises environmental issue

The animated film "The King of Milu Deer," billed as the first Chinese-made 3-D blockbuster, has collected Huabiao Awards and big box office earnings. Now this story, inspired by ancient Chinese legends, is helping promote environmental protection awareness among children.

"The King of Milu Deer" is based on a legend from the ancient Chinese literary classic "Legends of Mountains & Seas." It features a love story between a prince and a girl who is transformed into a Milu deer. The story's underlying theme is harmonious co-existence between humanity and the natural world.

Recently, the production became part of the Green Library Project, an national effort to promote environmental awareness among China's youth. Among the other works included are the movie "Ke Ke Xi Li," a documentary called "The Question of Water," and books like "The Silent Spring" and "China's Environmental Agenda In The 21st Century."

The Green Library Project aims to supply recent ecologically-themed publications, and audio-visual materials, to the libraries of primary and secondary schools around the nation. The effort will also focus on communities neighboring nature reserves throughout the country.