NE•Tiger 2010 Spring Summer show

China Fashion Week opened in Beijing on Sunday. Over 11 days, nearly 70 activities will be held. Designers from home and abroad will present over 40 runway shows, and 10 competitions will give full display of new talent. The fourth Beijing International Fashion Forum will also discuss the latest trends and forecast the future chic. On today's Style Watch, we take a look at the runway show from high-class Chinese brand NE•Tiger.

It's the eighth time the top Chinese fashion brand opens China Fashion week.

The haute couture show is entitled "Butterfly Fan•Destiny." It follows the Hua Fu concept of 2007 and 2008 -- traditional Chinese fabric techniques and elegant and luxurious traditional Chinese colors.

The founder of NE•Tiger, Zhang Zhifeng, has created a luxurious style of what he calls "junoesque, elegant and sexy." He first established the brand's top ranked status in China with a magnificent fur series. He went on with haute couture evening gowns and wedding gowns, two innovations that started a new era in the Chinese fashion industry.

The NE•Tiger 2010 Spring Summer show combines the butterfly and fan patterns into the design, both literary and elegant symbols in ancient China.

The butterfly, in both eastern and western civilizations, indicates freedom, romance and eternity. The fan, created in China some 3000 years ago, is the favorite accessory of scholars and ladies.