Gameloft reducing investment on Android platform

BEIJING, Nov. 23 (Xinhuanet) -- Gameloft, the French mobile phone company, said it is reducing investment in developing games and applications for Google's Android platform, media reported Sunday.

"We have significantly cut our investment in Android platform, just like ... many others," Gameloft finance director Alexandre de Rochefort said at an investor conference.

Rochefort said the company has cut back on investment mostly due to weaknesses of Android's application store.

"It is not as neatly done as on the iPhone. Google has not been very good to entice customers to actually buy products," Rochefort said.

Rochefort further said “on Android, nobody is making significant revenue” because Google hasn't done a very good job of promoting software on the Android.

iPhone games alone have made for a very generous 13 percent of Gameloft's revenue in the last quarter. By comparison, Android games only make for about 0.0325 percent of that revenue—400 times less.