CCTV Broadcasts 2010 World Cup and 2014 World Cup Exclusivly

In Chinese Mainland, CCTV enjoys exclusive ownership of broadcast rights and sub-licensing rights, rights for video on demand, rights for audio on demand and their sub-licensing rights via television, radio, new media (including the Internet, mobile phone and all other new media platforms) for final events of 2010 World Cup and 2014 World Cup, which is impowered by Federation Internationale de Football Association (FIFA).

At the same time, in Chinese Mainland, CCTV enjoys exclusive ownership of broadcast rights and sub-licensing rights, rights for video on demand, rights for audio on demand and their sub-licensing rights via television, radio, new media (including the Internet, mobile phone and all other new media platforms) for Confederations Cup, Women's World Cup, Beach Soccer World Cup, Futsal Indoor Soccer World Cup and other various events organized by FIFA during 2010 World Cup and 2014 World Cup.

This means that in the cycle of next five years, CCTV will always be the uppermost platform for Chinese football fans to enjoy various events organized by FIFA.