"All media" Broadcast Makes Brand-new World Cup Experience

For 2010 FIFA World Cup South Africa, CCTV will try to transform the traditional single television coverage TV into the interaction of three main media platforms (TV, Internet and mobile phone), set up “all-media” broadcast platform, and provide the majority of televiewers with more colorful media selection and competition experience.

The most indispensible platform—CCTV-1: It will make live broadcast of all 33 matches kicked off at 2:30 a.m.. At the same time, it will broadcast “Publicity Trailer of World Cup”, “Fans’ Carnival” and other programs, and gives full play to the supporting role of this flagship channel for World Cup.

The solidest platform—CCTV-5: The whole channel will get into World Cup Status. This channel will make non-stop live broadcast of events all day and also completely replay important matches so that fans missing the live broadcast can also experience the passions in football field. At the same time, this channel will emphasize the creativity of CCTV at the scene, strengthen the diversity of information processing modes, and encourage all televiewers to take part in the programs in an in-depth way.

The platform with the most similar football field effects—CCTV-HD: For all matches of 2010 FIFA World Cup South Africa, HDTV (High Definition Television) high-definition digital signals will be available. And special production team will be arranged to take responsibility for high-definition broadcast of all matches.

The purest platform—Soccer Storm Channel: It will launch program series entitled “Palace of World Cup” integrating optimized programs related to World Cup on CCTV-5.

At the same time, there will be the most content-rich platform—Sports.cntv.cn; the freshest platform—mobile TV, the most extraordinary platform—digital cinema, the most popular platform—Football Fan Plaza, which will be available for the majority of televiewers to make choices, and serve football fans with sumptuous feast of World Cup.

Coverage of CCTV for FIFA World Cup during 2002-2010