Enterprises Advertised on World Expo Opening Ceremony

With the World Expo approaching, the World Expo advertisement resources of CCTV are intensely pursued by the vast majority of enterprises. Recently, enterprises including Yili Group, Bank of Communications, STRONG, Mengniu Group, Chang’an Auto, BROAD have signed the contracts for purchasing the Thematic Advertising Package for the Live Broadcast of the Opening Ceremony of the World Expo 2010 Shanghai.

The thematic advertising package for the live broadcast will integrate the live broadcast resources of significant events along with the resources of special reports by Channel CCTV-1 and CCTV-News during the opening ceremony of the World Expo, and thus becoming the excellent platform for enterprieses to promote their brand.

In the meantime, the advtertisement programs such as the World Expo Legend of CCTV-1, the Fascinating World Expo and the Fascinating World Expo of CCTV-2 have drawn wide attention from enterprises, who are longing to acquire competitive advantage in the market and enhance their brand value by purchasing the World Expo advertisements of CCTV.