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Ad Proposal for CCTV-1 World Expo Legend

2010-05-04 10:28 BJT

The 2010 Shanghai World Expo is another grand international event held by China following the Beijing 2008 Olympics Games. It is considered equally important by CCTV on its broadcasting agenda with the Beijing Olympics and the 60th anniversary of the founding of the PRC. As a major project, the World Expo broadcasting will be fully planned as an audience interactive process with innovative models and various program frameworks.

World Expo Legend is an evening feature programs dedicated by CCTV-1. Spanning the 180-plus days from pre-event warming-up, the program will be a unique story-telling session about the World Expo.

【Program Broadcasting Schedule】

CCTV-1, 21:45-21:51, Monday to Sunday from Apr. 12 to Oct. 31, 2010

(Notes: Actual Broadcasting Time can be found on the China TV Guide.)

【Ad Broadcasting Schedule】

Once per episode of World Expo Legend at the normal position after the program title.

【Ad Rate】

Ad Length

5 sec.

10 sec.

15 sec.

20 sec.

25 sec.

30 sec.

Rate (RMB)/ episode








1) In case of delay or cancellation of program’s first show, CCTV Advertising Department will arrange ad broadcast in an equivalent time slot or in other time slots with equivalent value.

2) Though ad is accompanied with program rebroadcast, cancellation of rebroadcast does not make up for ad rebroadcast.

Editor: 张昀 | Source: