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Trade groups start consumer protection platform


04-13-2016 00:16 BJT

The China International Electronic Commerce Expo kicked off in the southeastern Chinese town of Yiwu on Tuesday. Traders from around the world have set up over 25 hundred booths across a 50 thousand square meter space. CCTV talked to industry groups in China, Japan and South Korea about ways to protect consumer rights across borders.

Cross border e-commerce is becoming even more popular. Cosmetics from South Korea, home appliances from Japan, many of these overseas goods are both high-quality and cheap. But don't get too happy, because you also run the risk of buying fake goods. Industry groups say that's not uncommon.

"This is a common problem. Many companies are selling Japanese goods and there's no way to know for sure which are reliable." Sasaki, Director of Japan E-commerce Association said.

With South Korean soap operas getting millions of diehard viewers in China, the country's consumer exports such as cosmetics are hot items. However, just last year, reports emerged that several Korean factories are making fake goods and running distribution networks to sell them in China.

"This is a violation of consumer rights and a violation of intellectual property right of the companies they copy." Kim Wontae, Deputy Director of S. Korean E-commerce Association said.

Industry groups in China, Japan and South Korea are joining hands to address the issue. The groups announced during the expo that they have launched a certification platform where e-commerce companies can list themselves. Once the companies join, their products will come with a code that consumers can check on the certification platform for authenticity.

"This platform will allow people to provide us with information about counterfeit products. Also, it provides a nice reconciliation mechanism for complaints." Peng Lihui, Secretary General China Electronic Chamber of Commerce said.

Consumers can download the platform's app for free on their smartphones, and more than 50 businesses so far have joined the platform. More are expected to sign on.

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