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Studio interview: 80% of movie revenue from box office in China

CCTV.com

04-20-2016 05:50 BJT

For more views from the industry, joining me in the studio is our media consultant Han Hua, who's also the former VP at News Corp.

Q1. Why is copyright so critical for a strong merchandising market? Does China have sufficient regulation and enforcement for this?

Q2. The movie merchandising business has been developing in the US for over four decades. How could the Chinese movie industry learn from that?

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