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New York City hotel trips the light fantastic

CCTV.com

05-13-2016 18:54 BJT

Is it a hotel? Or is it a spaceship? The Renaissance Midtown in New York City could get you wondering which, with its walls and floors that respond to the tap of a foot, or the wave of a hand, to provide the latest tourism information about the city that never sleeps.

Walk down a hallway in the Renaissance Midtown hotel in New York, and the walls and floor come alive. Visitors can select a walking route by standing in a circle projected on the floor.

Walk down a hallway in the Renaissance Midtown hotel in New York, and the walls and floor come alive. Visitors can select a walking route by standing in a circle projected on the floor.

Wander down a corridor, and notice how the interactive digital tapestry of images and sounds subtly changes as you pass by.

Wander down a corridor, and notice how the interactive digital tapestry of images and sounds subtly changes as you pass by.

Walk down a hallway in the Renaissance Midtown hotel in New York, and the walls and floor come alive. Visitors can select a walking route by standing in a circle projected on the floor.

Wander down a corridor, and notice how the interactive digital tapestry of images and sounds subtly changes as you pass by. Or merely point at the wall and view a tourism portal that opens up, providing information about things to do and see.

Attractions include shopping, shows, museums, and restaurants, sourcing content from 'Time Out New York' which is refreshed daily.

Hotel staff offer guests tips on using the portal to get free gifts.

The digital elements are designed to appeal to young adults, often called the millennial generation, who are particularly technology-savvy. The digital tapestry has 50 different displays that interact with human movement through ambient sensors as people pass by. It changes colour and form and also offers sound effects. 

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