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Wanda becomes exclusive partner of FIBA

CCTV.com

06-16-2016 19:38 BJT

China's largest private property developer Wanda announced it has launched a long-term partnership with basketball world body International Basketball Federation.

Wanda will exclusively manage the global sponsorship and licensing rights for FIBA events up to the year 2033, including four basketball World Cups and their qualifiers. The two parties will also create FIBA Marketing, which will support FIBA in developing the awareness and value of team basketball on a global basis.

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