You might call one of the latest trends in the fashion world, 'Muslim Chic'. Over the past two years, companies like Mango, Tommy Hilfiger and DKNY have all released special Ramadan collections.
"This is something I could definitely see myself wearing," said Mariam Sobh Muslim fashion blogger.
At a Western retail store, Mariam Sobh mulls over what she would wear as a Muslim woman.
"It's got the trend he bright pop of color with that scarf there. I would totally wear that on my head," she said.
Because of what's on her head, Sobh found her path to a media career blocked. So she started a Muslim fashion blog and YouTube channel, Hijab Trendz.
"I was trying to start a career in TV and people kept telling me, no, not until you take your scarf off. You cannot be on television, and I thought, well, I'm just going to make my own thing," she said.
That was 10 years ago. Sobh now anchors on a local radio station and her blog gets over two and a half million hits a month. A reflection she believes of the growing buying power of Muslims. Fashion companies are now trying to catch up.
"They realize how much money there is in this market. In the U.S. the Muslim consumer market is worth $170 billion. Globally, it's in the trillions," she said.
In the coming decades, the Muslim population is expected to grow twice as fast as the global population. At current rates, by 2050, nearly one in three people on earth will be Muslim.
So lucrative is this expanding market that in May Istanbul hosted the world's first ever International Modest Fashion Week.
"It was so important to show the world that we are here to stay," said Melanie Elturk fashion designer.
Melanie Elturk, a lawyer by training, started her own online Muslim clothing company in 2010.
The business began out of her own frustration in trying to dress modestly, but fashionably.
"I would go to thrift stores and I would buy dresses from the 70s and 80s and I'd sew them into skirts. At that time was just impossible to find long skirts. They just weren't in the market," she said.
Now, she has over 300,000 followers on Facebook and Instagram and her items sell out within hours. But for Elturk, it's more than just a business.
"What really did it for me was knowing that I could have an impact on our community and help girls who wear hijab to feel more comfortable, self-confident, beautiful, not to see it as something as barrier," she said.
Nadia Pardesi is one of Elturk's regular customers.
"So I picked this outfit, because I love this color," said Nadia Pardesi teacher.
She says shopping now is a lot easier.
"It was always assumed that Muslim women just dress in very plain and ordinary clothing and that's what modesty was, there wasn't a sense of style. Now the market realizes we are a real consumer and our needs should be met," she said.
"For decades, young Muslim women in the United States had to come to stores like this one to buy modest clothing. Now most of them refer to it as traditional or "cultural" clothing, which they buy only for special occasions like weddings and parties," said Roza Kazan Chicago.
That's likely to changes wearing a hijab becomes more than a religious obligation for Muslim women but a fashion statement as well.
