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University summer camp embraces entrepreneurship

CCTV.com

07-06-2016 20:06 BJT

Full coverage: Special Program

By CCTV.com reporters Shen Jie, Lu Yao

Three-hundred university students from the Chinese Mainland and Taiwan gathered in Peking University July 1 for the opening ceremony of Camp C+, a summer camp for creation and entrepreneurship. The students were selected from 700 candidates who are keen on startups.

Zhang Jiemei, a senior undergraduate from Ming Chuan University, Taiwan, said many Taiwanese students are a interested in blogging as a business startup.

“I think it is blogging that has developed quite well recently in Taiwan. There are many women who are managing their blogs in their spare time, and they can finally make an achievement like building their own brands or idea systems,” Zhang said.

“Actually, I think blogs in Taiwan have developed very rapidly. Many people have earned a lot from blogging. For example, the money they earn from a single article is more than what an office worker can have. ”

Three-hundred university students from the Chinese Mainland and Taiwan gathered in Peking University July 1 for the opening ceremony of Camp C+, a summer camp for creation and entrepreneurship.

Three-hundred university students from the Chinese Mainland and Taiwan gathered in Peking University July 1 for the opening ceremony of Camp C+, a summer camp for creation and entrepreneurship.

Unlike the individual startups in Taiwan, the Mainland entrepreneurship among young people seems to depend more on group works and to act out on a larger scale. Zhang Yuxin, a junior undergraduate from Wuhan Institute of Physical Education, talked about his startups on a sports communication plan.

“Because our major is sports advertising that is the first advertising major in the field of sports. My school seniors also established their business, but they have been all engaged in normal corporations like sports ones,” Zhang said.

“They did not combine the new media or advertisement with that. Then I thought we should break all the rules of being normal and make a combination. So I would like to make a combined one with advertising and sports for integration of resources.”

Michael Yu, founder and president of New Oriental Education & Technology Group Inc., delivered a speech about his own pioneering days and experiences of venture development. He said the university students should master the basic knowledge before they really start their own business.

“I had read 2,000 books in my 11 years spent in Peking University. This is my foundation. My English vocabulary reached 40,000 before I left Peking University, which, of course, was my basis to give English lessons,” Yu said.

The 300 students will be divided into 24 groups, and each six groups will be assigned one of four topics from four corporations—Want Want Times China, Didi Chuxing, Vedan, and Chime Long—to compete with each other in the following 10 days.

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