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Pokemon Go success boosts AR

CCTV.com

07-14-2016 01:06 BJT

The wild success of Pokemon Go has put augmented reality into the spotlight and has become a landmark event for bringing AR technology into the consumer domain.

Augmented Reality or AR is a technology that blends the digital and physical worlds. AR is the technology behind Google Glass but it also applies to oil rig workers, aircraft mechanics and furniture shoppers. The AR market is forecast to reach 90 billion US dollars by 2020.

Tech giants such as Google, Facebook, Sony, and Samsung have invested billions of dollars in AR and hold high ambitions for the sector.

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