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Profile of the “Belt and Road Media Community”

Editor: zhenglimin 丨CCTV.com

08-16-2016 11:18 BJT

Full coverage: Belt and Road Media Community

In order to promote the cooperation and communication among television media along the Silk Road, carve out new opportunities for innovative development together, build consensus to form a joint force, improve overall development level, the “Belt and Road Media Community” (hereafter referred to as ‘the Community’) has thus come into being.

The Community will abide by the Silk Road spirit of “peace and cooperation, openness and inclusiveness, mutual learning and mutual benefit”, and dedicate itself to establishing a cooperation platform which combines production and broadcasting and is characterized by equality, openness, mutual sharing and commercialization. It will provide exchange opportunities for members in aspects of international co-production, program broadcasting, project award, operation of Silk Road Fund, joint channels and information sharing.

International Co-Production: The members of the Community will develop co-production of programs including movies, series, documentaries, animated films and varieties, assist each other in the creation and filming of programs, actively further international promotion of programs and create excellent movie and television works together on an equal footing with mutual benefit.

Joint Channels: When enough cooperation experience is gathered, the members of the Community will create a “Silk Road Channel”, a television channel to be aired in several languages, which members will jointly operate and make profit from. The members will jointly run commercial timeslots or channels, sharing the investment and profits.

Silk Road Fund: The Community will set up a “Silk Road Production Fund” to provide partial financial support to projects which have passed evaluations in a bid to promote co-production among members, encourage program creation and give a boost to the birth of excellent works.

Project Award: The Community will hold international and professional awarding events during every forum, establish awards for co-production, simultaneous broadcasting and original mode, etc. to encourage innovation and program promotion.

Program Broadcasting: The Community is a platform which combines production and broadcasting. The members of the Community will provide assistance to each other for the promotion and broadcasting of co-production programs in their own countries. Once every year, a simultaneous broadcast month will be organized for members to share programs with each other for free on their platforms.

Information Sharing: The Chinese and English web pages of the Community have been online to promote member units, publish information related to major events and show information of the programs to be aired during the simultaneous broadcast month. Members can submit proposal via the website and seek partnership for co-production programs. The Community will send an electronic newsletter to its members regularly, sharing industry trends and publishing information regarding the cooperation.

With joint efforts of all members, the Community will push the television media along the Silk Road to develop toward a direction which is even more open, equal, common and mutually trustworthy. The media are bound to grow together and contribute to each other’s development and growth.

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