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Takeout restaurant spots holiday opportunity

Reporter: Wu Guoxiu 丨 CCTV.com

09-11-2016 16:18 BJT

It's one of the most important festivals for Muslims -- the Corban Festival, also known as Eid al-Adha. People in China's Xinjiang Uygur Autonomous region will have public holidays off this week to take part. One young man there saw this as a good business opportunity.

A click on an app, an order to a kitchen.

Some Xinjiang flavored chili chicken combined with Italian noodles, has been popular among local customers of this takeout restaurant.

The owner says on the other end of his ordering system, are mostly young locals.

"Our costumers are mostly women born in the 1980s and '90s, some are even primary school students. We have Muslim customers, and also non-Muslims who like halal food," said Shohret Ghoji, owner of takeout restaurant.

The owner says he came up with the business idea after graduating from a university in the UK.

He sold both traditional halal food, and new types combining western flavors.

The business became particularly popular during festivals and special Muslim occasions.  

"During Ramadan two months ago, we had very good business. Our daily orders almost doubled. Many people were tired after a day's fast, so our takeout would save them time and energy," he said.

"People here in Xinjiang are enjoying four days off for the Corban festival. Another three-day break for the Mid-Autumn Festival national holiday will follow. Businesses like this restaurant are expecting to cash in during this so-called 'Golden Week'," said CCTV reporter Wu Guoxiu.

In Xinjiang, such Muslim festivals are always celebrated with a big gathering of family and friends table-side.

This restaurant has been open for less than a year, but doing well even without any promotions. The owner and his young associates are proud of their performance.

While they keep their fingers on the pulse of young Muslim community, they also hope to deliver their food to other parts of the country.

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