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Cabbeen connects runway to e-shopping

Reporter: Zhang Song 丨 CCTV.com

10-28-2016 00:55 BJT

China's leading menswear designer Yang Ziming, or Mr. Cabbeen, designed the uniform for the ground service crew of China's Long March 5 rocket. And his passion to explore outer space also inspired the designer's 2017 Spring/Summer collection.

Welcome to Airline Cabbeen! The designer has brought his latest experience designing and producing the ground service crew's uniform for China's Long March 5 Rocket to the next season. A flying jacket, wind-proof outerwear, and a down coat get ready to see the world from a higher angle. The palette is earthy brown and blackish green. The designer Yang Ziming explained it's the color that you see when you take a bird's eyeview from a plane.

China

China's leading menswear designer Yang Ziming, or Mr. Cabbeen, designed the uniform for the ground service crew of China's Long March 5 rocket.

"Almost every man has a dream of flying. It represents exploration. And this collection tells the story of an Airline crew who shuttles among big cities to discover the unknown and rediscover the known from a new perspective," said Yang Ziming, fashion designer.

And buyers no longer need to wait half a year to put on one of Cabbeen's latest designs. Just enter Cabbeen's online shop on Wechat and you can purchase from your cell phone.

"There is actually a big gap between the catwalks and the consumers. Usually, it takes six months to take the latest collection from the catwalks to the sales lines. And consumers sometimes complain about the exaggerated design for the runway not being suitable for daily wearing. So this time I provide a one-stop purchase on Wechat's E-Mall. You can get my latest works from fashion week in just two days," Yang said.

And the good news is not only for men. After nearly two decades of waiting, Cabbeen has finally released a women's collection tailored to neo grunge girls.  12 sets of women's wear are debuting under the sub-brand "2AM".

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