Edition: English | 中文简体 | 中文繁体 Монгол
Homepage > Biz Video

'Double eleven' enters its 8th year

Reporter: Hu Nan 丨 CCTV.com

11-11-2016 12:49 BJT

November 11 this year marks the eighth “double eleven” online shopping festival that was started by e-commerce giant Alibaba. Double eleven has become a signal for Chinese customers to open up their online wallets and spend.

More than 90 billion yuan (about U.S.$13.2 billion) in purchases in a day—that was the record set during the double eleven online shopping festival last year. Packages piled up and were stuck for weeks at transit centers of every express delivery company in the country.

More than 20 billion packages were delivered in China in 2015, and this number is expected to soar to 30 billion after double eleven online shopping frenzy. This e-commerce boom relies heavily on a smooth express delivery system.

Based in Shanghai, ZTO is one of China’s biggest express delivery service providers. This year, ZTO has hired more than 10,000 seasonal workers for double eleven. It has also launched 16 sets of laser scan sorting lines to cope with the hundreds of millions of packages expected in the coming week.

“We designed and developed this sorting line independently. In the past, 200 sorting workers could process 20,000 packages per hour, now it takes only 35 workers to process 24,000 packages,” said Wang Quanfa, supervisor of ZTO Express’s transit center.

And this wave of products will continue until early next year, because “Black Friday” is right around the corner. Some smaller E-commerce platforms are seeking different markets and services than double eleven to survive and strive.

“We are promoting the Black Friday sales campaign to target overseas purchasing needs other than domestic market, which is dominated by double eleven already,” said Ymatou.con co-founder Cai Hua.

Double eleven has become a national shopping season, even for brick-and-mortar stores. In Shanghai, traditional shopping malls, many for the first time, started their own double eleven sales. Citizens are lining up at entrances and cashiers.

“On October 28, we launched a membership customer sales event. It’s the first time we’ve done a campaign like this and the outcome exceeded our expectations 60 million yuan in sales in a day. That’s 15 times of our usual figure,” said Yao Lu, deputy general manager of Shanghai New World Department Store.

Although haunted by accusations of fake orders and bootlegged products, double eleven without a doubt stimulates the national economy.

Follow us on

  • Please scan the QR Code to follow us on Instagram

  • Please scan the QR Code to follow us on Wechat