International audiences are starting to see Africa differently. Through film and TV, African producers are telling more stories about themselves, their culture and their lifestyles. Rahmatou Keita, a journalist from Niger, has written and directed the film "The Wedding Ring", a story about African love, tradition and taboos. The movie premiered in South Africa at the Johannesburg Film Festival.

"The film called The Wedding Ring. I wrote it and I directed it, and I produced it. It's a love story in our countries, in Sahelian countries. I wanted to tell how, how it's organised...love because we are people very shy. For example, in our language, we never say, I love you. You cannot. You have to show but not to tell. So, I wanted to shoot it in a ancient palace to show our architecture because the architectures are destroying, too. Because everybody dream to be Western countries, to live like white people. Everybody dreams of it. We have to keep what we are and our cultures, and people who have no culture doesn't exist," said Keita.

"We are about seven nations in Niger and each nation got his own costumes, so I wanted to share with the world because they are really, really beautiful. And the way we are respectful to somebody. If somebody is older than you, even if it's six months older, you have to respect them. For somebody like me who is coming from a country where there is no industry, everything is complicated. And in general, movie directors, we have no producers. Finding funds, finding co-producers, is very, very difficult. And the other thing is that the maximum of African countries have no theatres. For the moment, it goes well because the film was selected in Toronto. Then it was screened in London Film Festival, in African in Motion in Edinburgh. And now we are in Johannesburg. And Johannesburg is the African premier, here in country of Mandela, the country of Steve Biko, the country of Mariam Makeba and Hugh Masekela to show this work. I am very very proud," she said.