BEIJING, Feb. 20 (Xinhua) -- The looming debt risks in China's real estate industry are generally within control, analysts said Monday, calling for more attention on businesses' increasingly diversified financing channels.

At a seminar hosted by the Xinhua-owned China Economic Information Service (CEIS), Feng Jun, deputy head of China Real Estate Association, urged more focus on businesses using insurance and credit for leverage.

While debt risks in the industry remain under control, the sector's debt levels have been on the up as funds from multiple channels, such as securities, trust and insurance, are flowing to the real estate industry, which made it hard to detect potential dangers.

To better monitor risks associated with the increasing financing channels, Xiang Songzuo, deputy director of the International Monetary Institute at Renmin University, suggested that the government should offer basic data such as market inventory and real demand to facilitate market entities to make "rational" investment decisions.

Liu Lin, a real estate researcher with the National Development and Reform Commission, said regulators should work together to figure out the scale of funds flowing to the property market to better assess risks.