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Women better performers on e-commerce platforms


03-09-2017 08:47 BJT

(Source: CGTN)

While many Chinese women will be treating themselves to a gift or two to celebrate Women's Day, there's a good chance many of these purchases will come from one of the 6 million online stores run by females. And these entrepreneurs certainly know their way around this line of business.

Shoes, that's what first got Wang Fei into the world of e-commerce.

Hooked on good quality shoes, she started selling her own unwanted ones on e-commerce platform Taobao for some extra pocket money more than 10 years ago. Now, her online store - selling shoes and bags- brings in around 100,000 yuan every month, that's 14,000 US dollars.

She said her secret to success is simple: provide high quality goods, and make the clients feel that they are valued.

That means responding to each client inquiry within 60 seconds... and working late into the night most days. But Wang says she enjoys it more than any 9-to-5 job she ever had. And it's more rewarding than attending the concrete shop. Just to grow her online one, she has applied for hundreds business support loans directly from Alibaba - the e-commerce group which owns Taobao . 
"I use all my loans to expand the range of merchandise. Doing this job, you're never satisfied and always want to offer more to customers," Wang said.

Wang is closing her brick-and-mortar shop to focus on e-commerce. She's now planning to open another online one specializing in her new interest: cosmetics. And she's not alone in this booming, on-line, she-economy.

According to Alibaba statistics, there are more woman online retailers than men. They are better rated. And more likely to get loans that further fuel their businesses.

Experts say this is all part of the latest trend in online commerce.

"E-commerce and the internet have been very liberating. There are now no limits on things like location, time, or age. This is especially good for women. They are believed to be trust-worthy and careful with what they do. I think women will play an even bigger role in e-commerce. They will be the next big force that drives the economy," Li Changan, professor of Labor Economics of University of International Business and Economics, said.

Wang now asks her friends who want to dip a toe in the e-commerce waters to help her out during busy periods. She is confident that what started out as selling shoes ten year ago, will still be driving her career ten years from now.

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