China Today > Homepage > News > 

More marketing for Expo franchise goods

2010-01-15 08:49 BJT

Special Report: Shanghai World Expo 2010 |

The World Expo will further expand the marketing and selling of franchise goods. A number of franchise stores will open soon in the host city.

The city will also hold a fair to exhibit expo-related merchandise next week to take orders from retailers as well as the public. More than 100 manufacturers from across the country will display their products. Similar events will also be held in Beijing and other major cities in the Yangtzi River Delta.

By the end of 2009, nearly 200 manufacturers had signed deals to produce Expo-franchised goods in 8 thousand categories. And 38 franchise stores around the country have earned a revenue of 3 billion yuan.

Editor: Liu Anqi | Source: