James Cameron optimistic about Chinese market

On Monday, James Cameron's long-awaited epic Avatar will hit cinemas throughout China. The blockbuster which has already become a box office champion in North America seems destined to snatch up a share of the Chinese market.

In fact, many more A-list directors have set their sights on China. The success of imported productions such as Transformers 2 and 2012 have reinforced their confidence.

In 1998, Cameron came to China with his 250 million dollar masterpiece, Titanic. The blockbuster raked in 360 million yuan, breaking all box office records.

The huge success showed Cameron and the international movie industry the limitless potential of the Chinese market. 11 years later, Cameron is more optimistic than ever.

James Cameron and poster of "Avadar"