As China's Valentine's Day, the Double Seventh Festival is the most romantic one among all traditional Chinese festivals, and also a day most valued by girls in the past. Today, it is still one of our favorite festivals undergoing evolvement and innovation based on the traditional culture.


Roses lose spell on young Chinese aged 30+

Today the Chinese celebrate their traditional Valentine's Day known as Qixi. Like in the west, young Chinese express their love through roses. Data shows that people under the age of 30 are the biggest buyers of roses and that those over 30 are not so keen on the flowers. Is that because love fades as one gets older, or is there a deeper reason behind it?

Consumption on Chinese Valentine's Day

The most popular Valentine's Day activities among young Chinese are dining, stay-cations, and traveling. Watching a movie, going to a concert or singing Karaoke are fun activities too. And believe it or not, the popular game Escape Room is ranked among the Top 10 as well.

Celebrating traditional festival in ancient clothing

Today is a day to celebrate love and romance in traditional Chinese culture. The Qixi Festival, or Chinese Valentines's Day, falls on the seventh day of the seventh month of the lunar calendar. Well, nowadays, it has also become a popular holiday among young people, who want to see ancient traditions preserved and revived.

Rocker Jon Bon Jovi sings Chinese love song

Rocker Jon Bon Jovi has delighted Chinese fans by posting a video of himself singing a well-known Mandarin love song to mark Chinese Valentine's Day. Otherwise known as 'Qixi' festival in Chinese, the day falls on the seventh day of the seventh lunar month

Dough figurines become popular gifts between lovers

Some traditional handicrafts of China are getting a modern touch to meet the needs of the Qixi market. Flour figurines are a specialty of folk artists in Wanrong county of Shanxi province.

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