Night economy has emerged as a new driving force for consumption in Lanzhou, the capital of northwest China's Gansu Province. Local people and tourists are attracted by the city's glorious night views and its night markets, where they can taste delicacies, enjoy art handicrafts and watch performances. To stimulate consumption, shopping coupons are distributed and proper rates of discount offered. Lanzhou has strived to boost diversified forms of night markets with its rich local cultural resource, injecting a new vitality into its night economy.