On November 4, China launched a new series of events titled Big Market for All: Export to China. Nearly 100 participants of the China International Import Expo (CIIE) attended, sharing insights into the opportunities arising from China's continued growth. Mohammed Tawil, President and CEO of Boehringer Ingelheim Greater China, says, "For the past seven years, we've launched 40 products through CIIE, most of which are now available on the market," said a company representative. "We want innovation not just in China, for China, but in China, for the world."