old-2 > AD > 

CCTV Made Significant Marketing Breakthrough in Cannes

2010-05-04 16:51 BJT

From April 12 to 16, CCTV Chief Editor's Office and TVPMD of China International Television Corporation (CITVC) organized delegation to attend the 49th French Cannes Spring TV Festival and made a new record in terms of international marketing. The TV Dramas of Sun Tzu Biography, Schemes of a Beauty, the documentaries of Wall Street and Designed for the World Expo and animated cartoon of Elk Map are welcomed by the majority of overseas clients, and the total amount of signing contract was 3.31 million USD (including the intention of signing.), which exceeded the marketing record since CCTV’s participation in French Cannes TV Festival and increases by over 30% over the same period of last year. Besides, it also held negotiation or signing ceremony with a number of international media in terms of the implemention of cooperation programs.

Editor: 张昀 | Source: